Privacy Policy
Last updated: 6 October 2026
This Privacy Policy explains how Vanguard Developments Limited (“Vanguard & Co”, “we”, “us” or “our”) collects, uses, discloses and protects personal information in connection with the Shelly Beach website (the “Website”). We handle personal information in accordance with the Privacy Act 2020. By using the Website or submitting your details through it, you acknowledge that your personal information will be handled as described in this policy.
1. Who we are
Vanguard Developments Limited (company number 5323441) is the developer of Shelly Beach, 87 Shelly Beach Road, St Marys Bay, Auckland, and is the agency responsible for personal information collected through the Website. Our registered office is c/- Carter & Associates Chartered Accountants Ltd, 6 Mitchelson Street, Ellerslie, Auckland 1051, New Zealand. You can contact us about privacy matters using the enquiry form on the Website, or in writing to our registered office.
2. Information we collect
We collect the personal information you provide to us, including when you register your interest or request the project book. This may include your name, email address, phone number, the residence you are interested in, and the content of any message.
We and our service providers also collect certain information automatically when you use the Website, such as your IP address, device and browser information, the pages you visit, and the date and time of your visit.
Providing personal information is voluntary. If you choose not to provide it, we may not be able to respond to your enquiry or provide the project book.
3. How we use your information
We use personal information to:
- respond to your enquiry and arrange private viewings
- provide the project book and follow up with you about Shelly Beach
- operate, maintain, secure and improve the Website
- understand how the Website is used and measure the effectiveness of our marketing
- comply with our legal obligations and protect our legal rights.
4. Consent to be contacted
By submitting your details through the Website, you consent to us, and people acting on our behalf, contacting you by email, phone or text message about your enquiry and about Shelly Beach. We will not use your details to send you information about other projects. You may withdraw your consent at any time by contacting us or by using the unsubscribe link in any email we send. We comply with the Unsolicited Electronic Messages Act 2007.
5. Cookies and similar technologies
The Website uses cookies and similar technologies that are necessary for it to function and remain secure. We may also use cookies and similar technologies, including those provided by third parties, to analyse how the Website is used and to support and measure our marketing and advertising. These third parties may collect information about your use of the Website and other websites over time.
You can block or delete cookies through your browser settings. If you do, some parts of the Website may not work as intended.
6. Disclosure of your information
We do not sell your personal information. We may disclose it to:
- our related entities, and our sales agents, consultants and professional advisers involved in the marketing and sale of Shelly Beach
- third-party service providers who perform services for us, such as website hosting, security, data storage, analytics, communications and marketing services
- any other person where we are required or permitted to do so by law.
We require our service providers to use personal information only for the purposes for which it is provided to them.
7. Storage and transfer outside New Zealand
Personal information may be stored or processed by our service providers outside New Zealand. Where we disclose personal information to a person or entity overseas, we take reasonable steps to ensure it is subject to privacy safeguards comparable to those in the Privacy Act 2020.
8. Security and retention
We take reasonable steps to protect personal information against loss, unauthorised access, use, modification and disclosure.
We keep personal information only for as long as we need it for the purposes described in this policy or as required by law, after which it is securely deleted or de-identified.
9. Access and correction
You have the right to request access to the personal information we hold about you and to request that it be corrected. To make a request, contact us using the enquiry form on the Website or in writing to our registered office. We may need to verify your identity before responding.
10. Complaints
If you have a concern about how we have handled your personal information, please contact us first so we can try to resolve it. If you are not satisfied with our response, you may complain to the Office of the Privacy Commissioner at privacy.org.nz.
11. Changes to this policy
We may update this Privacy Policy at any time by publishing a revised version on the Website. The revised policy applies from the date it is published.